For this I focused on 5 main areas:
Genre: The genre I went for initially was indie, going along the lines of NME or Q. I also wanted to focus on mainly new and upcoming artists, struggling to get a record deal who want to promote their music and get noticed. This was not continued to the final peice, as I decided I wanted a more refined magazine, focusing on big artists worldwide.
Price: I made the price 2.99 initially, but decided to increase the price to 3.99 as the number of features and pages means that it was worthy of a higher price. Also the more sophisticated look to the magazine means that it is worthy of a higher price.
House style: "This magazine is going to be very independant, unlike anything on the market today. I want it to be a very simple cover focusing mainly on the artist in the main coverline, while still showing potential buyers that there is a multtude of other artists included in the magazine." This is reflected in my final product, as the front page comprimises mostly of the main artist, but still showing audiences that their are other story's to read inside. I also said on the planning sheet that I wanted to include the chance to win tickets to DOWNLOAD festival; which is true to a degree, however I decided to change it to CREAMFIELDS festival instead.
Audience profile: "I think the audiences for this magazine would be 16 - 26 year olds, both male and female, people who are interested in discovering and enjoying new and unfound music, brought to light by this magazine." In the path to creating my magazine I swerved from this notion of "promoting new acts" as it could be a very risky move for a magazine to make, also, I wanted to make a more established and defined magazine, recognising well known artists but moving away from the glamour and gossip magazines.
Font and Colour: In my plan I stated that I wanted to keep the font and colour very simple, moving away from rival magazine Kerrang! which uses jaggedy and brash colours. For my magazine I wanted to make it a very 'clean' look but with a bright and distinctive colour scheme so it looks good on the shelf. I think this is true, as the magazine has a recurring theme: the colour red. Also the front cover is fairly reserved compared to some rival magazines, which I think makes the artist on the cover have more precedence over the cover.